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Aligning Interior Design To Corporate Identity

the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives(Wikipedia)

The past decade has seen a considerable increase in brand development focussing on Corporate Identity.

Is a brand positioned correctly to reflect the corporate persona its culture, and cause the right reaction within the hearts and minds of the target market?

Is a brand unique, prominent and will it be recalled across communications channels?

These types of questions are given much attention from marketing and communications experts and often result in tangible enhancements to corporate signage, and messaging across digital, BTL and ATL channels, but they are rarely considered in depth during an office refurbishment or fit out.

Aligning interior design to accurately convey corporate identity plays a critical role in this process. Regardless of a companies size, its corporate space conveys persona and can substantially influence both employees and consumers in their decision making.

Small to medium sized companies that put effort and thought into their brand requirement when designing their office space have considerable advantage over their competitors. The impact of well placed branding, continuity on a branded color scheme, and well place reminders about a companies mission not only affirm to employees that they are in the right place, but they reinforce the company mission and purpose dramatically.

Does your corporate space meet the needs of your employees?
Will a consumer who enters your space for the first time, know without doubt what brands you represent?
Does your space convey credibility, trust, sincerity and other elements of your corporate culture correctly?

Interior Design is not just about refurbishing your space to be more functional, productive and cost efficient. A good interior design will vary and must accommodate the special needs and requirements of your corporate identity and business. And every business is different:

Are you a technology firm? Do you need to convey a cutting edge or post modern atmosphere? – here we understand such a brief to be about simplicity and ensuring that every element of the design has a role and function but that all components in their collective are not overwhelming.

Are you a law firm that needs to convey authority, power and control? – perhaps this brief could be translated by looking at more traditional furniture systems and fittings. A touch of leather, polished wood cadenzas and bookshelves hosting reference material.

Do you specialize in financial services where conveying stability and success are a pre-requisite to doing business? – perhaps this brief is about landmark features or installations, big branding and cadenza’s hosting photo’s of some of the more recognizable clients.

A good commercial interior designer can work with you to engineer an environment, to bring ideas to the table that accurately convey your brand identity while ensuring a functional, productive and cost efficient atmosphere.

Interior Design,interior Design Company,office Design

Architectural style derived from a variety of interior design styles, according to interior designers and owners of different aesthetic and loving, but also a variety of turned body. Here, to introduce the more common current interior design styles 5.

Simple style (arbitrary)
90 20th century, the emergence of an home improvement in some areas ( Design House ) heat. Due to limited technology and materials and had no real guidance to designers for home improvement, so casual is the greatest portrayal of the time. Owners began to pursue a clean and bright interior effect. Today, this style is still the most first time home buyers Design House decoration of choice.

Natural Style (art)
The beginning of the 20th century, 90s Design House decoration boom, bringing people of many decorative ideas. Large emerging market, Taiwan, Hong Kong’s people decorated magazine eye-opener, before we dare not imagine such a small garden, culture, decorative stone walls and stone and other decorative techniques have appeared in the reality of the design. In particular we used to see red beech caused by the extensive use of “national renovation a yellow” phenomenon after the decoration, people close to nature has become one of the objectives pursued.

Chinese style (retro)
With the emergence of a number of modernist doctrine, the rise of a wave of domestic and retro, that is, the revival of Chinese decorative style. Painting, painting and design of the Ming and Qing furniture, Chinese constitute the most important element. But these expensive retro furniture, a love floorplanning well is a major obstacle.

Soft Style (stationary and independent)
Not in the beginning of this century the last century, a little luxury in the pursuit of a smooth club-style graphic imitation of planning and design began in a variety of real estate properties for sale in the model room and the office there, followed by a large number of home decoration in general among the. This style is more emphasis on the content of a relatively simple and yet decorative forms, and gradually formed a black walnut wood decorative panels as the main style. Among them, and minimalist minimalism began to emerge.

City style (independent personality)
In the 21st century, the conduct of housing reform, many young first home buyers appear, for the production of this style into a power. Young man had just bought a house, many of which are cash-strapped, but this time they are in real estate is basically rough housing (a non-basic style of decoration)-based, these young people forced to planning the decoration of the plane revolution. Limited by financial resources, people began to emphasize through a variety of forms have been “decorated” look and feel, extensive use of bright colors which is a typical example. A large number of people in the home using a variety of colors, sometimes even in the same space, the use of three or more colors.

What Are important Interior Design skills that a new designer needs

If you want to become a successful interior designer you need to follow some important interior design skills. You need to learn many things at the same time, to become successful designers.Designers should have patience and have creativity to make things beautiful.

Designers should be punctual towards his work and has the availability to perform their projects at their committed time. In simple word they should a business professional and customer oriented. There are many things that you need to learn. Sketching and designing are the first basic requirements for the interior designing profession.

They should be creative and have the availability to use limited space and rearrange all things neatly and wisely. They should be aware of all basic fundamental of the market and also need to have the purchasing skills to buy interior designing products like furniture, carpets, paints and other necessary household items according to the need and design. If you are really thinking to opt it as your career and you are a creative person then interior designing career only meant for you.

It is not an easy job; you have to travel a lot according to customers requirements. You suppose to work with as many people as per work situation. Its glamorous part of work profile. Interior designers should have ability to manage customer liaison, their budget and people simultaneously. They should have availability to handle multi task in a same time like to make the property attractive while applying all safety measures.

Apart for such interior designing skills they must have business knowledge with organization handling skills. As a result the entire professionals are having professional certification that is mandatory for become a professional interior designer.Some states require certification along with a license for practicing as new designers.

Skills that require for perfect interior designers:
He/she should have artistic ability that is the primary need of this profession. To get offers you need to make sketches of your own designs because by these you can attract your potential customers. They should technique oriented and have knowledge of CAD program. By Using CAD you will able to draw new designs, latest model and two-three dimensional figures. He/she must have the capability to understand the materials, furniture and colors that suits your design and creativity. Interior designers should good listener, which understands the customer need, requirement and desires.They need to perform their work neatly, wisely and under the customers budget with a variety of people that are required for a project.In simple words they should good team player and fast learner.They should punctual and have the capability to complete the entire project within a given time period as per the customers budget.

At the end interior designer must have safety and building codes knowledge, so that their design does not face any legal difficulty in future or during the work.

Thinking of a Career in Interior Architecture Design

Interior Architecture is a bridge between architecture and
interior design. It provides professionals with the proper knowledge
regarding the building of structures and the importance and
understanding of load bearing walls. The fields of Interior Architecture
and Interior Design are quite similar. Some people refer to the two
fields as one and call it Interior Architecture Design.

Interior
architectural design professionals in the United States cannot call
himself or herself an Interior Architect unless they have completed the
educational requirements to become a fully licensed architect. The
actual definition of Interior Architecture is a program that prepares
people to apply the architectural principles in the design of structural
interiors for living, recreational and for business purposes so as to
function as a professional interior architect. This includes instruction
in the architecture of heating and cooling systems, occupational and
safety standards, interior design, specific end-use applications,
structural systems design and professional responsibilities and
standards.

If interested in a career in the interior architecture
design field there are plenty of options available to the aspiring
designer whether they wish to attend a college or university or take
classes online. These courses explore the links and similarities between
interior design and architecture. Interior Design programs will
challenge you to explore creative ideas for using space and re-inventing
how buildings are designed. Some areas of study include the conceptual
creativity of design and the philosophy and theory behind design plus
the latest technology used for interior design.

Individuals
pursuing an education in interior design or interior architecture can
expect to develop a wide range of skills including the use of CAD
(Computer Aided Drawing) software, video and photography. Other skills
will be developed in the studio such as the use of models and how to
construct the models.

Interior Design programs prepare the interior
architectural design student for technological, cultural and
environmental issues. Students who attend a studio classroom are taught
in workshops, lectures and seminars.

Here are some basic courses the interior architecture design student will study in their first year:

o Design Visual Thinking

o Materials and Construction

o History and Theory of Design

o Introduction to Interior Architecture and Design

o Design Making Ideas

o Design, Spatial Investigations

o Design, Context and Process

o Structures, Environment and Sustainability

In the second year of studying interior architecture design, the student will study the following modules:

o Communication and Participation

o Design Exploration

o Design Proposition

o Interior Environments

o Modern Architecture

o Interior Environments

o Tectonics and Realization

These
are very in depth courses to help prepare the interior architecture
design student for real world situations. In the third year of study,
students can expect to learn the following:

o Design Research and Proposition

o History Dissertation

o Design Resolution

o Placement

Work
placement can be in any Interior Architecture Design field that takes
on entry-level designers. Professional work placement is an excellent
opportunity that can pave the way to a rewarding career in interior
design. As work placement is considered the bridge from study to
professional employment.

There is a lot more to Interior Design than first meets the eye

Interior design is a complicated profession. It is sometimes referred to as interior architecture and often confused with interior decorating. It involves the design, organisation and planning of an interior structure rather than just refinishing and furnishing existing interior spaces. It involves managing a business, hopefully meeting the desires of the client and delivering to them an interior environment that is both functional and aesthetically pleasing. There is a lot more to interior design than first meets the eye.

The further you go back in history, it can be seen how interior design has blended with artistic societies such as during the Italian Renaissance. It has been shaped by numerous styles, movements, social developments and technological revolutions. It has crossed emotional boundaries, traveled across continents and has publicly revealed much of the lifestyles of societies and their artistic cultures in any marked period in time.

There are different types of interior design. Residential interior design involves dealing with home owners normally on an available budget. Some interior designers specialize in working on bathrooms, kitchens, living areas or even bedrooms. Others work in the larger and lucrative commercial interior design market. In this marketplace, interior designers are spoiled for choice and may select the retail industry, the hospitality business, the commercial building sector or specialize in related business as diverse as creating exhibits for art galleries and trade shows.

Interior Design is an exciting and rapidly growing field and it seems that interest in interior design as a particular career is increasing in popularity. Interior designers are licensed design professionals qualified by education, work experience and time. In the 1960s and 70s independent organizations were established to assess qualifications for interior designers and interior design programs. There are now many dedicated individuals in organizations such as CIDA and NCIDQ who presently work diligently to increase public awareness of interior design while developing the profession to where it is today.

There are interior design courses in universities, colleges and even online and an accreditation process that certifies a program will teach the principles necessary to ensure that the students acquire the knowledge, skills and experience to be successful in their future careers. All of this is seen as beneficial to the consumer who can be virtually assured of being led through the design process by someone who is not only creative and educated but also competently trained.

Examine the basic family home. Basically it is a cluster of interconnected rooms each with a primary function such as eating, entertaining, sleeping, washing and possibly even working. The conscious aim of interior design is to balance the owner’s needs with the spaces available. It is rarely straightforward. There are so many external forces that influence the decision making process. The key to interior design is knowing how to make sense out of the relationship between the owner, the home, the family and their lifestyle.

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